Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
Jan 31, 2024 • 36min
S7 E5: The 2024 Presidential Campaign Site Showdown
This podcast episode breaks down the DTC Industry Report, analyzing advertising trends for 2024. They also compare the websites of Trump and Biden campaigns. Other topics include the impact of TikTok on the election, metrics for marketing success, deciding where to spend ad dollars, and the effectiveness of TV advertising.
17 snips
Jan 24, 2024 • 45min
S7 E4: News Break: Rare Beauty’s Bloated Business Move, Dagne Dover’s Questionable Valuation and One-Click Unsubscribe
The podcast discusses the valuations of fashion brands like Dagne Dover and True Classic, Rare Beauty's new product line and relaxation videos, the potential demise of clothing rental companies, the latest email changes with Gmail and Yahoo, and the impact of rising Facebook Ad prices.
25 snips
Jan 17, 2024 • 59min
S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz
Former VP of Growth at BarkBox, Rob Schutz, discusses the challenges and successes of building the BarkBox brand, including early organic growth and leveraging social media. He also talks about the evolution of his new healthcare tech company, Ro, and his current endeavors in growth marketing consulting and domain acquisition.
17 snips
Jan 10, 2024 • 48min
S7 E2: The 2024 Shakedown: Bankruptcies, Bots, and Failed Brand Roll-Ups (Oh My!)
The podcast discusses December bankruptcies, failed roll-ups, and ad-spend-eating robots. They also cover the difference in thinking between first-time and second-time founders, recent brand acquisitions, and accidental brand ethos killings. The hosts share predictions for 2024, including selling Shopify stock and Amazon going postal. They also discuss the price of SaaS and the impact of sales tax on e-commerce businesses.
38 snips
Jan 3, 2024 • 1h 6min
S7 E1: Listener Mailbag: SaaS’s Biggest Rip-Offs, Serial Returners, and Marketing a Lifestyle Brand
The hosts discuss the pitfalls of certain SaaS platforms and share their thoughts on nightmare returns. They also delve into the challenges of organic growth and the risks associated with apparel brands. Additionally, they explore marketing strategies for lifestyle brands, including FOMO and influencer collaborations.
47 snips
Dec 13, 2023 • 53min
S6 E6: The Little Makeup Brand Who Could: How Jones Road Conquered DTC
Cody Plofker, CMO of Jones Road Beauty, shares how they doubled Black Friday sales using exclusive offers. They discuss creative diversity in ads, challenges in the clean beauty space, driving customer engagement with quizzes, and the impact of email marketing.
26 snips
Dec 6, 2023 • 46min
S6 E5: True Classic’s Secret Black Friday Playbook Revealed
Ben Yahalom, President of True Classic Tees, joins the podcast to dissect True Classic's Black Friday and Cyber Monday performance. He talks about ad spend, advertising channels, planning inventory, creating personalized customer journeys, profitability forecasting, and the power of bundles.
12 snips
Nov 29, 2023 • 31min
S6 E4: Cyber Weekend’s Biggest Winners and Losers
Podcast discusses the success of Cyber Weekend sales, highlighting the performances of Shopify, Klaviyo, and Stripe. They delve into various topics such as unique marketing tactics, return on ad spend, and personal shopping experiences. The hosts also share their favorite conferences and reflect on sales pitches and Black Friday expectations.
33 snips
Nov 22, 2023 • 58min
S6 E3: The Best Hacks to Build Brand Awareness
Topics discussed include creating products for charitable causes, an app that donates money from receipts, the power of network effects in Shopify apps, the intersection of retail and media at Showfields, Google's pricing transparency initiative impact, the impact of Black Friday on shopping habits, generating brand awareness for small brands, utilizing third-party retailers for marketing success, the importance of a welcome flow in e-commerce, the power of organic marketing, and top Black Friday deals and earnings.
12 snips
Nov 15, 2023 • 45min
S6 E2: From Billions to Bankruptcy: How SmileDirectClub and Dollar Shave Club Fell From Grace
This podcast episode dives deep into the downfall of SmileDirectClub and Dollar Shave Club, discussing the challenges they faced, including bankruptcy, debt crisis, and failed acquisitions. The hosts also touch on topics like high cost per acquisition, the effectiveness of marketing strategies, and concerns about future growth of e-commerce brands.
