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S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
Sep 27, 2023
Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.
54:38
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Quick takeaways
- TV advertising can be cost-effective and effective regardless of budget, with brands starting with a minimum spend of $20,000 per week and ads as low as $1,000.
- Linear TV offers broader audience targeting while streaming platforms provide more precise targeting based on devices and demographics.
Deep dives
TV Advertising Myths for Small Businesses
Small businesses often believe that TV advertising is expensive and requires high production value, but in reality, all types of content can be effective, regardless of the budget. Many brands can start with a minimum spend of $20,000 per week and produce ads for as low as $1,000. TV advertising offers a high impact on brand awareness and can generate direct spikes in sales. It is important to focus on storytelling, simplicity, and a compelling call-to-action in TV commercials. Brands can see increased direct traffic and brand searches as a result of TV advertising.
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