3min chapter

Limited Supply cover image

S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)

Limited Supply

CHAPTER

Cost and Optimization of TV Ad Media Bookings

This chapter focuses on the cost and optimization of media bookings for TV ads, including the frequency of optimization for digitally native brands and the spending range of brands on TV ads. It also discusses the benefits of retargeting on TV and typical budget thresholds for testing TV ads.

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