Austin Santino

Austin Santino, Client Development Manager at Tatari, shares his expertise on the evolving landscape of TV advertising. He explains why TV is becoming more accessible for brands and how to treat it like a performance channel. The discussion touches on budgeting, creative expectations, and effective attribution. Santino also highlights the need for brands to consider their media mix strategically—shifting focus from traditional platforms to diversifying into channels like TV and streaming. His insights help clarify when and how to expand marketing efforts.

Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.