Austin Santino
Client Development Manager at Tatari who advises on TV and CTV planning, measurement, and using streaming to validate creative and audiences before scaling to linear buys.
Top 3 podcasts with Austin Santino
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Jul 24, 2025 • 1h 24min
When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
Austin Santino, Client Development Manager at Tatari, shares his expertise on the evolving landscape of TV advertising. He explains why TV is becoming more accessible for brands and how to treat it like a performance channel. The discussion touches on budgeting, creative expectations, and effective attribution. Santino also highlights the need for brands to consider their media mix strategically—shifting focus from traditional platforms to diversifying into channels like TV and streaming. His insights help clarify when and how to expand marketing efforts.
Sep 27, 2023 • 54min
S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.
Dec 5, 2025 • 1h 11min
Brand Tracking That Matters and How Modern Teams Scale TV
Join Jonathan McKenzie, co-founder of TurtleBox Audio, known for their rugged outdoor speakers, and Austin Santino from Tatari, who specializes in TV and CTV measurement. They dive into the shift from click-based metrics to essential brand tracking. Jonathan shares how TurtleBox's journey began with friends and sailboats, while Austin explains the power of CTV testing for audience validation. They highlight the importance of storytelling in TV marketing and discuss innovative strategies for scaling ads while maintaining brand integrity.
