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10min chapter
S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)
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TV Advertising vs Social Media: Effectiveness and Costs
This chapter explores the effectiveness of TV advertising compared to social media and Google. It delves into the increasing interest in direct-to-consumer (DTC) integrations in TV shows and the measurement of CPA. The speakers discuss the differences in advertising strategies, spending requirements, and CPMs on various platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode