Juhi Pikale

Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.

Industry experts discuss building CPG brands, marketing strategies, scaling a company, and creating a desirable product in a panel discussion. They also explore the potential of the FabLetics membership model, pricing strategies of Jolie, and future-proofing a business after scaling to $100 million.