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Industry experts discuss building CPG brands, marketing strategies, scaling a company, and creating a desirable product in a panel discussion. They also explore the potential of the FabLetics membership model, pricing strategies of Jolie, and future-proofing a business after scaling to $100 million.
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Quick takeaways
- Adapting to changes in advertising channels, including YouTube influencers, is crucial for successful marketing in the CPG industry.
- Hiring great leaders, focusing on profitability, and prioritizing long-term success are key strategies for future-proofing a business in the CPG industry.
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Building CPG Brands and Scaling Companies
The panel discussion at the Build Summit focused on building CPG brands, marketing strategies, scaling companies, and creating products that people want. The speakers emphasized the importance of adapting to changes in advertising channels, including the need to consider YouTube influencers and video reviews. They also discussed the significance of brand vision and long-term thinking in building a lasting business. The panelists shared insights on how to differentiate in the market, such as Jolie positioning their showerhead as a beauty wellness tool rather than a simple hardware product. They also discussed the role of celebrity partnerships in enhancing brand legitimacy and driving customer growth. Overall, the discussion highlighted the need for flexibility, innovation, and customer-centricity in the CPG industry.
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