Ryan Babenzien, CEO and co-founder of Jolie, a wellness brand revolutionizing beauty care with filtered shower heads, shares his insights on the DTC landscape. He discusses the importance of everyday customer behavior and how Jolie achieved profitability in just five months through operational efficiency. Ryan dives into the innovative strategies like customized water reports for lead generation and sustainable packaging that resonate with eco-conscious consumers. The conversation also touches on the power of word-of-mouth marketing and the evolving dynamics of brand loyalty in a crowded market.

Ryan Babenzien, the Founder of Jolie Skin and Greats Twitter: https://twitter.com/ryanbbabenzien Jolie Skin Co - https://jolieskinco.com/ Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director ofEntertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi. Twitter: https://twitter.com/ryanbbabenzien Jolie Skin Co - https://jolieskinco.com Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1 Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ryan Babenzien, CEO of Jolie, discusses how they market their shower head as a wellness product. Jolie's growth strategy includes user-generated content and finding retail environments for wellness. The company emphasizes education about water quality and positions their product as a beauty wellness tool. They have achieved profitability and expanded into wholesale distribution, while also utilizing a subscription model.

Ryan Babenzien, founder of Jolie, shares his innovative journey from entertainment to creating a viral shower head that transforms skin health. He discusses the 'shower thought' that inspired his product and the successful subscription model for filter sales. With insights on luxury watches and sneaker culture, Ryan highlights the complexities of branding and marketing. He also delves into navigating virality and modern consumer advocacy, showcasing how genuine connections drive success in today's business landscape.

Industry experts discuss building CPG brands, marketing strategies, scaling a company, and creating a desirable product in a panel discussion. They also explore the potential of the FabLetics membership model, pricing strategies of Jolie, and future-proofing a business after scaling to $100 million.