

S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More
49 snips Oct 4, 2023
The podcast discusses topics such as managing paid media for high ticket items, scaling a brand into the millions, improving landing page metrics, and understanding cannibalization. They also talk about hiring new employees, the benefits of a banking line of credit, and the importance of CPA and ROAS. Additionally, they cover targeting the wrong audience, handling customer feedback and returns.
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Outsourcing Success in Sri Lanka
- Nik shares how outsourcing to Sri Lankan talent significantly boosted his productivity and life balance.
- His executive assistant handles complex tasks, from travel planning to profitability reports, impressing with their quality and dedication.
Master One Ad Platform First
- Focus intensely on one ad platform for at least two months before switching.
- If ads don't work after several tries, consider launching a new hero product to find product-market fit.
Launch Strategy for DTC Brands
- Launch direct to consumer first, then expand to Amazon after 12-18 months for brand foundation.
- Build brand presence on Instagram and YouTube influencers early for legitimacy and social proof.