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Limited Supply

S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More

Oct 4, 2023
The podcast discusses topics such as managing paid media for high ticket items, scaling a brand into the millions, improving landing page metrics, and understanding cannibalization. They also talk about hiring new employees, the benefits of a banking line of credit, and the importance of CPA and ROAS. Additionally, they cover targeting the wrong audience, handling customer feedback and returns.
48:07

Podcast summary created with Snipd AI

Quick takeaways

  • Constantly evolve and adapt in the D2C business by trying new strategies and hero products.
  • To measure the impact of digital ad spend on brick-and-mortar stores, run A/B tests, analyze store-specific data, and conduct customer surveys.

Deep dives

Importance of Trying New Things for Success

The speaker emphasizes the importance of trying new things and not getting stuck in a single strategy. They suggest that if ads or platforms are not working, it is crucial to experiment with different approaches or even consider new hero products. The speaker highlights the need to constantly evolve and adapt, as well as the importance of limited supply and sharing real perspectives on the world of direct-to-consumer (D2C) business.

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