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S5 E9: Listener Mailbag: High Ticket Items, Landing Page Metrics, & More

Limited Supply

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Understanding CPA, ROAS, and the Importance of New Customer Revenue

This chapter discusses why CPA should be the main key performance indicator for businesses and emphasizes the need to calculate return on ad spend based on revenue from new customers. It also highlights the difficulty of reaching a stable revenue and the importance of finding product market fit and the right advertising channels.

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