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S5 E6: Paid Social Strategies That Will Make or Break Your Business
Sep 13, 2023
Learn about the key rules for running native ads and the individualized nature of paid social media strategies. Understand the importance of setting up a funnel to track metrics for successful Facebook ads. Discover effective strategies for comment moderation on Facebook ads and gaining social proof. Explore the significance of outsourcing creative work and building a brand through effective marketing strategies.
53:54
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Quick takeaways
- Having a clear understanding of your marketing funnel and tracking key metrics is essential for optimizing your paid social strategy.
- Creating impactful and engaging creatives is crucial for successful paid social campaigns.
Deep dives
Main Takeaway 1: Understand Your Funnel
It's important to have a clear understanding of your marketing funnel, from CPM to CTA, and track key metrics like CPC, view rate, and purchase rate. This helps identify any issues or areas for improvement in your funnel and allows for better optimization.
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