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S5 E6: Paid Social Strategies That Will Make or Break Your Business

Limited Supply

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Understanding Key Metrics for Successful Facebook Ads

The speakers emphasize the need to set up a funnel to track metrics such as CPM, CTR, CPC, CP view, CP at Descartes, CP initiate check out, and CP purchase in order to run successful Facebook ads. They discuss the importance of ongoing metric analysis to identify issues and make improvements, and share a real-life example where the cost of customer acquisition increased significantly.

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