Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
17 snips
May 8, 2024 • 31min
S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano
Bryan Kano, Nood's VP of Marketing, reveals the secrets behind scaling Nood to $60 million in under two years. He discusses the success of TikTok spending strategy, the importance of different attribution models in marketing, and the value of diversifying channels. Bryan also delves into the challenges of fulfillment and the virtues of being more methodical in marketing strategies.
19 snips
May 1, 2024 • 34min
S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)
Discover how top DTC brands like Caraway and Mejuri made it big, tips on effective ads from Facebook, insights into IPOs and founder-investor conflicts, exploring Meta's shopping categories, and a breakdown of fulfillment complexities with Red Stag.
32 snips
Apr 25, 2024 • 57min
S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies
Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.
31 snips
Mar 20, 2024 • 47min
S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page
CEO insights on learning from failure, managing 3PL issues, and building effective landing pages. Tips on Facebook ad management, importance of cash flow, and selecting suppliers wisely. Sponsored message on Postscript Cashback for boosting margins. Lessons on avoiding 'sexy' business ideas and embracing failure for growth.
12 snips
Mar 13, 2024 • 58min
S7 E11: An SMS Marketing Masterclass with Postscript Co-Founder Alex Beller
Learn how Postscript Co-Founder Alex Beller reveals SMS marketing secrets, discusses challenges in pricing and segmentation, predicts the future of SMS marketing, and explores the impact of investors on startups.
26 snips
Mar 6, 2024 • 53min
S7 E10: This Simple Hack Produces a 78% Better ROAS
Discover the power of Facebook catalog ads for DTC brands and learn why Klaviyo's dominance may be waning. Uncover the top subscription barriers, the Thrasio bankruptcy, and the PostScript CashBack alternative. Dive into email marketing challenges, negotiating with content platforms, and strategies for business optimization.
86 snips
Feb 28, 2024 • 55min
S7 E9: Crush Your CRO with These 20 Elite Tips
Learn how to crush your CRO with 20 elite tips, discover the ups and downs of celebrity brands, optimize user experience and conversion rates, increase conversions with effective strategies, enhance product imagery, boost credibility with badges, and optimize product options for e-commerce success.
5 snips
Feb 21, 2024 • 48min
S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit
Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.
11 snips
Feb 14, 2024 • 35min
S7 E7: Shopify is Becoming Obsolete—What It Means for Your DTC
In this episode, America's favorite EBITDADDY and Nik discuss changes to Facebook creative targeting, affiliate marketing, and the potential obsolescence of Shopify due to TikTok shop. They also explore Nutribolt's deal with Bloom Nutrition and highlight fundraising and acquisition news in the DTC industry.
15 snips
Feb 7, 2024 • 43min
S7 E6: The Inside Scoop on DTC Growth Plans in 2024
Learn about the power of TV advertising for brands like Proactiv and MyPillow, the challenges of measuring TV ad success, harnessing UGC to cut ad costs, and the future of customer service with AI. Plus, discover Google's efforts to combat email spam, Apple's ad platform updates, and the potential of QR codes in retail.
