Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
5 snips
Sep 11, 2024 • 46min
S9 E8: Top 40 Tactical Tips with Nik
Nik, a seasoned expert in site conversions and audience engagement, shares his Top 40 tactical tips to boost online sales. He debunks the myth of 'hacks' and emphasizes practical approaches like mobile-first design and the power of social proof. Learn how to create compelling discount offers and ensure ADA compliance for wider reach. Nik also discusses the effectiveness of comparison charts in influencing consumer decisions and highlights the importance of trust in design to enhance conversion rates. It's straightforward, actionable advice for anyone looking to improve their marketing strategies!
9 snips
Sep 4, 2024 • 45min
S9 E7: What You Might Be Getting Wrong as a DTC Founder
Navigating the challenges of launching a direct-to-consumer brand can feel like a rollercoaster ride. Discover the importance of pre-launch testing and how to effectively allocate your marketing dollars. Explore strategies for efficient advertising, including using incrementality to measure success. Communication is key—learn how to ensure your content resonates with diverse audiences, from your mom to fifth graders. Plus, tap into customer feedback to refine operations and boost conversions.
10 snips
Aug 28, 2024 • 30min
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
Cody Plofker, CMO of Jones Road Beauty and a close friend of Nik, dives into the world of direct-to-consumer strategies. They discuss the complexities of marketing attribution and the importance of controlled tests for assessing ad performance. Cody shares insights on building creative teams and optimizing customer journeys. As Black Friday approaches, he reveals innovative strategies, including customization opportunities and ambitious sales goals. Join them for valuable tips on reaching new audiences using TikTok and Reddit!
16 snips
Aug 21, 2024 • 47min
S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
Dan Pantelo, the founder of Marpipe, discusses the transformative landscape of Dynamic Product Ads (DPA) in digital marketing. He explores why DPA is surging in popularity and shares five strategic tips for optimizing catalog ads. The conversation dives into misconceptions about DPA and why context in ads is essential, especially for showcasing clothing. Pantelo also highlights the importance of effective data management and innovative creative strategies to enhance advertising performance, making this a must-listen for marketers.
17 snips
Aug 14, 2024 • 45min
S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
Nik, a seasoned expert in conversion rate optimization and holiday marketing strategies, dives into crucial DTC questions from listeners. He highlights the five must-answer questions for landing pages and discusses the toggling between promise and guarantee in site messaging. With the holiday season approaching, Nik outlines the importance of early sales strategies and reveals his playbook for maximizing revenue through affiliate marketing. He also tackles the impact of elections on ad spend and how to build compelling offers for gifting ads.
12 snips
Aug 7, 2024 • 50min
S9 E3: Tactical Fourplay: How to Hit 100K
Mr. Sharma, a DTC tactics expert, joins strategist Nik in an insightful discussion on revenue growth. They reveal four game-changing strategies for landing pages that can elevate your business. Nik shares secrets to crafting effective advertorials and building fruitful influencer partnerships. Learn how to position your site to outperform competitors and harness the power of creator collaborations for lower costs. With practical tips and personal insights, this conversation is packed with actionable advice for aspiring entrepreneurs.
Jul 31, 2024 • 45min
S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)
Join Michelin-starred chef Gordon Ramsay, along with celebs Hailey Bieber, Halle Berry, Courtney Cox, and Cameron Diaz, as they discuss the rise of Hexclad cookware. They delve into the importance of authenticity in celebrity brand partnerships, revealing Ramsay's genuine connection with the brand. The conversation uncovers how Hexclad's unique design and innovative marketing strategies have transformed it into a coveted lifestyle brand. Expect insights into collaborative spirit and the secret sauce behind their massive success in Hollywood!
41 snips
Jul 24, 2024 • 1h 1min
S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
Dianna Cohen, Founder of Crown Affair, discusses the slow burn of DTC success, emphasizing patience and strong brand storytelling. She touches on celebrity brands, partnerships, and the importance of time in building a successful brand.
11 snips
Jul 10, 2024 • 38min
S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
Discussing the biggest mistakes DTC brands make, Necessity of repeatable sales processes, Legal mistakes that could be fatal, Allocating ad spend effectively, Getting the first customer, Encouraging customer reviews, Predictions for retail bankruptcies in 2024
Jul 3, 2024 • 1h 3min
S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
Sharoon Thomas, CEO of fulfil.io, discusses the significance of ERP systems for businesses, challenges in implementation, integration with sales channels like TikTok, and the benefits of Fulfil over Netsuite. Topics include building successful ERP systems, managing large warehouses, efficient operations, churn rates, marketing strategies, and the importance of a strong engineering team.
