Limited Supply

Topics discussed include creating products for charitable causes, an app that donates money from receipts, the power of network effects in Shopify apps, the intersection of retail and media at Showfields, Google's pricing transparency initiative impact, the impact of Black Friday on shopping habits, generating brand awareness for small brands, utilizing third-party retailers for marketing success, the importance of a welcome flow in e-commerce, the power of organic marketing, and top Black Friday deals and earnings.

This podcast episode dives deep into the downfall of SmileDirectClub and Dollar Shave Club, discussing the challenges they faced, including bankruptcy, debt crisis, and failed acquisitions. The hosts also touch on topics like high cost per acquisition, the effectiveness of marketing strategies, and concerns about future growth of e-commerce brands.

Mr. Sharma, an expert in building a winning DTC team, shares his secrets in a live episode. They discuss Amazon Prime Day and speculate on brands creating their own shopping days. They also explore the struggles of Amazon aggregators and give tips for effective landing pages. And they touch on the importance of fast delivery and navigating Walmart as a premium brand.

Discover strategies for maximizing Black Friday and Cyber Monday sales, including email marketing, postcards, and bundling. Learn about the impact of TikTok on e-commerce and the importance of engaging existing customers, activating influencers, and leveraging social media platforms. Explore tips for personalized Black Friday marketing and winning back churned customers. Gain insights into optimal email frequency and utilizing affiliates for Black Friday. This season finale is jam-packed with valuable information!

Learn the essential elements needed to launch an e-commerce brand, including product messaging, tech stack, and components of a successful brand launch. Find out about post-purchase order tracking options and strategies for testing product market fit. Discover the importance of negotiating payment terms and enhancing the customer experience. Explore funding purchase orders and opportunities for wholesale and direct-to-consumer sales.

This podcast episode dives into the world of credit card rewards in e-commerce and offers strategies for maximizing savings. They also analyze the Klaviyo IPO and its valuation, revenue, and growth. Discussion includes cash back vs. points, Klaviyo's marketing expenses, and their unique segmentation in the e-commerce industry.

The podcast discusses topics such as managing paid media for high ticket items, scaling a brand into the millions, improving landing page metrics, and understanding cannibalization. They also talk about hiring new employees, the benefits of a banking line of credit, and the importance of CPA and ROAS. Additionally, they cover targeting the wrong audience, handling customer feedback and returns.

Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) discuss the ins and outs of TV advertising, including targeting strategies, creative approach, debunking myths about TV ad costs, the impact of celebrity content, rise of DTC brand integrations, and effective TV advertising strategies.

Amazon's blacklisting of Bloom Nutrition turns out to be not as bad as expected. Utopia Bedding, a Pakistani-owned brand, becomes a top seller on Amazon, leading to existential crisis for the hosts. The purchase of Hostess by Smuckers may mean the end of healthy snacks. The podcast also touches on TV advertising, jealousy in success, and the dynamics of fundraising and retail in the business world.

Learn about the key rules for running native ads and the individualized nature of paid social media strategies. Understand the importance of setting up a funnel to track metrics for successful Facebook ads. Discover effective strategies for comment moderation on Facebook ads and gaining social proof. Explore the significance of outsourcing creative work and building a brand through effective marketing strategies.