S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More

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Aug 14, 2024

Nik, a seasoned expert in conversion rate optimization and holiday marketing strategies, dives into crucial DTC questions from listeners. He highlights the five must-answer questions for landing pages and discusses the toggling between promise and guarantee in site messaging. With the holiday season approaching, Nik outlines the importance of early sales strategies and reveals his playbook for maximizing revenue through affiliate marketing. He also tackles the impact of elections on ad spend and how to build compelling offers for gifting ads.

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ADVICE

Q4 Ad Spend Strategy

Scale ad spend slowly in Q4, focusing on proven strategies and warm audiences.
Prioritize ROAS, UPT, and AOV improvements over rapid spending increases.

ADVICE

Pre-Q4 Audience Building

Build an email and SMS list aggressively, using tools like PostScript's on-site opt-in.
Increase AOV through upselling, cross-selling, and attractive welcome offers.

ADVICE

Website Optimization and Alternative Channels

Identify and fix website issues causing drop-offs using Shopify reports, Google Analytics, and heatmaps.
Explore channels like direct mail and advertorials, where CPMs don't surge during Q4.

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What’s a season of Limited Supply without Nik to answer some of the Slack channel’s hottest DTC questions?

Nik’s dipping his fingers into the mailbag and unleashing his biggest CRO tips and tricks yet. Find out the five questions your landing page must answer and learn the difference between adding a promise and a guarantee to your site. Should your checkout page have a slide-out cart, a separate cart page, or both? Nik settles the age-old question once and for all.

Will this year mark the death of months-long holiday sales? Well… if you haven’t already heard the sounds of Home Depot Halloween animatronics screeching through the aisles yet, then just know that August is the month to *finally* get your hands on that 12-foot tall skeleton. Nik breaks down how to plan for the early holiday sales cycles and reveals his ultimate playbook for maximizing your holiday revenue through affiliate marketing.

Plus, find out the ultimate holiday hooks for gifting ads, how the election will affect ad spend, and the best way to build a successful offer.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit aftersell.com/limited.

00:03:11 - Maximize Audience Building for Q4

00:09:15 - Favorite Hooks for Gifting Ads

00:14:38 - Utilizing Direct Mail for Q4

00:17:35 - Important Site Optimization Areas

00:26:32 - Enhancing Product Pages with Social Proof

00:29:06 - Incorporating FAQs on Product Pages

00:30:55 - Simplifying Site Navigation for Better Conversions

00:32:17 - Optimizing Cart and Checkout Pages

00:35:09 - Building a Successful Offer: Core Characteristics

00:38:21 - Plan Early for Holiday Sales

00:40:42 - Maximizing Email Offers for Audience

00:43:40 - Increasing Your Holiday Revenue with Affiliate Marketing

00:47:49 - Addressing Questions and Feedback for Future Episodes

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma