

S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)
Jul 31, 2024
Join Michelin-starred chef Gordon Ramsay, along with celebs Hailey Bieber, Halle Berry, Courtney Cox, and Cameron Diaz, as they discuss the rise of Hexclad cookware. They delve into the importance of authenticity in celebrity brand partnerships, revealing Ramsay's genuine connection with the brand. The conversation uncovers how Hexclad's unique design and innovative marketing strategies have transformed it into a coveted lifestyle brand. Expect insights into collaborative spirit and the secret sauce behind their massive success in Hollywood!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Innovating Kitchenware: Quality Meets Creativity
01:51 • 14min
Authenticity in Brand Partnerships
16:13 • 6min
Building Familial Bonds Over Transactional Deals in Culinary Partnerships
22:16 • 4min
The Dynamics of Celebrity Partnerships in Brand Marketing
25:55 • 2min
Branding Beyond Cookware: The Hexclad Strategy
28:24 • 16min