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S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)

Limited Supply

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The Dynamics of Celebrity Partnerships in Brand Marketing

This chapter examines the nature of celebrity collaborations, specifically through the lens of Haley Bieber and Kendall Jenner's cookware brand partnership. It highlights the contrast between genuine product usage and transactional marketing, while also discussing how evolving personal circumstances can shape these endorsements over time.

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