16min chapter

Limited Supply cover image

S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)

Limited Supply

CHAPTER

Branding Beyond Cookware: The Hexclad Strategy

This chapter explores Hexclad's transformation into a lifestyle brand through strategic partnerships, particularly with Gordon Ramsay and significant media entities. It discusses the impact of social media on brand perception and the importance of mutual benefit in collaborations to address long-term challenges in the culinary market. The conversation also emphasizes the brand's shift from merely selling products to enhancing consumer experiences and expanding their market presence.

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