Limited Supply

In this episode, America's favorite EBITDADDY and Nik discuss changes to Facebook creative targeting, affiliate marketing, and the potential obsolescence of Shopify due to TikTok shop. They also explore Nutribolt's deal with Bloom Nutrition and highlight fundraising and acquisition news in the DTC industry.

Learn about the power of TV advertising for brands like Proactiv and MyPillow, the challenges of measuring TV ad success, harnessing UGC to cut ad costs, and the future of customer service with AI. Plus, discover Google's efforts to combat email spam, Apple's ad platform updates, and the potential of QR codes in retail.

This podcast episode breaks down the DTC Industry Report, analyzing advertising trends for 2024. They also compare the websites of Trump and Biden campaigns. Other topics include the impact of TikTok on the election, metrics for marketing success, deciding where to spend ad dollars, and the effectiveness of TV advertising.

The podcast discusses the valuations of fashion brands like Dagne Dover and True Classic, Rare Beauty's new product line and relaxation videos, the potential demise of clothing rental companies, the latest email changes with Gmail and Yahoo, and the impact of rising Facebook Ad prices.

Former VP of Growth at BarkBox, Rob Schutz, discusses the challenges and successes of building the BarkBox brand, including early organic growth and leveraging social media. He also talks about the evolution of his new healthcare tech company, Ro, and his current endeavors in growth marketing consulting and domain acquisition.

The podcast discusses December bankruptcies, failed roll-ups, and ad-spend-eating robots. They also cover the difference in thinking between first-time and second-time founders, recent brand acquisitions, and accidental brand ethos killings. The hosts share predictions for 2024, including selling Shopify stock and Amazon going postal. They also discuss the price of SaaS and the impact of sales tax on e-commerce businesses.

The hosts discuss the pitfalls of certain SaaS platforms and share their thoughts on nightmare returns. They also delve into the challenges of organic growth and the risks associated with apparel brands. Additionally, they explore marketing strategies for lifestyle brands, including FOMO and influencer collaborations.

Cody Plofker, CMO of Jones Road Beauty, shares how they doubled Black Friday sales using exclusive offers. They discuss creative diversity in ads, challenges in the clean beauty space, driving customer engagement with quizzes, and the impact of email marketing.

Ben Yahalom, President of True Classic Tees, joins the podcast to dissect True Classic's Black Friday and Cyber Monday performance. He talks about ad spend, advertising channels, planning inventory, creating personalized customer journeys, profitability forecasting, and the power of bundles.

Podcast discusses the success of Cyber Weekend sales, highlighting the performances of Shopify, Klaviyo, and Stripe. They delve into various topics such as unique marketing tactics, return on ad spend, and personal shopping experiences. The hosts also share their favorite conferences and reflect on sales pitches and Black Friday expectations.