Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
41 snips
Jul 24, 2024 • 1h 1min
S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
Dianna Cohen, Founder of Crown Affair, discusses the slow burn of DTC success, emphasizing patience and strong brand storytelling. She touches on celebrity brands, partnerships, and the importance of time in building a successful brand.
11 snips
Jul 10, 2024 • 38min
S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
Discussing the biggest mistakes DTC brands make, Necessity of repeatable sales processes, Legal mistakes that could be fatal, Allocating ad spend effectively, Getting the first customer, Encouraging customer reviews, Predictions for retail bankruptcies in 2024
Jul 3, 2024 • 1h 3min
S8 E11: WTF is an ERP System Good For? (with Sharoon Thomas of Fulfil)
Sharoon Thomas, CEO of fulfil.io, discusses the significance of ERP systems for businesses, challenges in implementation, integration with sales channels like TikTok, and the benefits of Fulfil over Netsuite. Topics include building successful ERP systems, managing large warehouses, efficient operations, churn rates, marketing strategies, and the importance of a strong engineering team.
25 snips
Jun 27, 2024 • 48min
S8 E10: Nik Grills OpenStore About Their Secrets to Success
Trenton and Lukas from OpenStore share their success in revolutionizing Shopify, emphasizing generative AI content, TikTok Shop presence, and automation of customer interactions. They stress the need for diverse tools in e-commerce, offer optimization, and testing new technologies to thrive in the community-driven landscape.
8 snips
Jun 20, 2024 • 45min
S8 E9: Temu Has the Power to Take Down Wayfair, Etsy, and Amazon— Here’s Why
Temu, a Chinese drop shipping company, poses a threat to e-commerce giants. Discussion on strategies for competition, Outdoor Voices' revival, and DTC acquisitions. Exploring the impact of the direct-to-factory model on retail industry and arbitrage opportunities. Insights on the free plus shipping model, Amazon returns, and making money from textbooks.
26 snips
Jun 12, 2024 • 37min
S8 E8: Our Top Secrets to Absolutely Smash Your Sales at Target
Diving into the pitfalls of DTC businesses transitioning to brick-and-mortar stores, emphasizing post-purchase follow-up for customer satisfaction, balancing physical stores with e-commerce strategies, and exploring retail collaborations and scent marketing strategies.
10 snips
Jun 6, 2024 • 43min
S8 E7: News Break: Sephora’s Loyalty Program, Corporate Gifting, and Nik Got Sued (Again)
Explore Sephora's loyalty program success and corporate gifting. Learn about clever customer retention strategies, high spender needs, and new legal tactics. Discover the potential of corporate gifting and the importance of unified lobby efforts for small brands.
4 snips
May 29, 2024 • 33min
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
Debating the ban on Shein by US government - racist or legitimate? Exploring DTC brands going global, influencer marketing on TikTok, and Moiz's brilliant/dumb business idea. Plus, the complexities of international expansion and the potential market for ozempic supplements.
22 snips
May 22, 2024 • 44min
S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels
Cart promos, new DTC brands, and private label trends are the hot topics of this podcast. Unravel the success story of Halara in the athleisure market. Explore the shift in DTC landscape and the rise of influencer-driven e-commerce. Dive into the world of private label brands and the potential franchising mindset in DTC.
12 snips
May 15, 2024 • 55min
S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)
The podcast discusses the sustainability of fad businesses like Prime Energy and Stanley, the impact of private equity takeovers on brands, and the challenges of distribution in the beverage industry. They also explore the latest trends in social media marketing, including TikTok shops and dominating the funnel on Google Maps.
