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S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
Oct 30, 2024
Hattie Gilpin, Director of Operations at Wellbel, shares her expertise on navigating the holiday season. She discusses effective Black Friday strategies like optimizing email subject lines and the pros and cons of discounting. Hattie emphasizes the importance of integrating operations and marketing, especially in customer service, to handle order volume efficiently. She also explores innovative customer engagement techniques, including personalized communication and inventory management tips that can elevate holiday sales.
52:13
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Quick takeaways
- Personalized email communication, like applying discounts automatically for subscribers, fosters customer loyalty and enhances brand sentiment.
- Successful holiday planning starts early, focusing on understanding peak sales periods to effectively manage supply chain and operations.
Deep dives
Enhancing Subscriber Experience
Brands can significantly improve the experience of their active subscribers through thoughtful communication. Sending personalized emails to notify subscribers of exclusive discounts can foster a sense of appreciation and loyalty. For instance, applying a Black Friday discount automatically to a subscriber’s next renewal order highlights the brand's commitment to its customers. This proactive approach not only rewards subscribers but also reinforces a positive brand sentiment.
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