Navigating Inventory and Subscription Challenges

So, what’s YOUR Black Friday strategy? 

The holiday season is right around the corner. For people in the DTC world, it’s time to gear up, get excited, and get it together. 

Nik talks to Hattie Gilpin, the Director of Operations at wellness brand Wellbel, about attracting consumer attention via email subject line, discounts, subscriptions, and more. Should you apply your discount code to every subscriber on your list? Does a ‘gift with purchase’ actually attract more sales? When should you order package inserts?

Plus, Hattie talks about the importance of customer service—and how operations AND marketing need to work together to anticipate order volume ASAP. 

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

Motion helps DTC brands ship more winning ads. Track your competitors, save ads to your swipe file and analyze your creatives with beautiful creative reporting. 

Visit motionapp.com or watch a demo of Motion here

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