Hattie Gilpin

Hattie Gilpin, Director of Operations at Wellbel, shares her expertise on navigating the holiday season. She discusses effective Black Friday strategies like optimizing email subject lines and the pros and cons of discounting. Hattie emphasizes the importance of integrating operations and marketing, especially in customer service, to handle order volume efficiently. She also explores innovative customer engagement techniques, including personalized communication and inventory management tips that can elevate holiday sales.