S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
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Innovative Strategies for Customer Engagement
This chapter focuses on a supplement brand's preparations for holiday sales, particularly around Black Friday, and the strategies required for successful customer engagement. It emphasizes the importance of innovative marketing, personalized communication, and seamless experiences to retain subscribers and enhance customer loyalty. The discussion also highlights challenges in balancing automation with personal interactions in customer service, reflecting the brand’s commitment to maintaining a human touch.
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