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18min chapter
S10 E1: How to Have a Happy Holiday: Marketing and Ops Crossover (with Hattie Gilpin of Wellbel)
Limited Supply
Maximizing Black Friday Success
This chapter provides insights into optimizing Black Friday sales through strategic landing pages and discounts, emphasizing urgency and customer education. It discusses consumer behavior changes, particularly regarding early holiday shopping, and the importance of well-timed promotions. Additionally, it touches on the complexities of supply chain management and customer service challenges that retailers face during peak holiday seasons.
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