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So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.

Latest episodes

22 snips

May 22, 2024 • 44min

S8 E5: Cart Promo Hacks, Old School vs. New School DTC Brands, and Capitalizing on Private Labels

Cart promos, new DTC brands, and private label trends are the hot topics of this podcast. Unravel the success story of Halara in the athleisure market. Explore the shift in DTC landscape and the rise of influencer-driven e-commerce. Dive into the world of private label brands and the potential franchising mindset in DTC.

12 snips

May 15, 2024 • 55min

S8 E4: The Dirty Truth About Fad Products (We're Looking at You, Prime Energy)

The podcast discusses the sustainability of fad businesses like Prime Energy and Stanley, the impact of private equity takeovers on brands, and the challenges of distribution in the beverage industry. They also explore the latest trends in social media marketing, including TikTok shops and dominating the funnel on Google Maps.

17 snips

May 8, 2024 • 31min

S8 E3: Analytics vs. Creative: Which Matters More? with Nood’s VP of Marketing Bryan Cano

Bryan Kano, Nood's VP of Marketing, reveals the secrets behind scaling Nood to $60 million in under two years. He discusses the success of TikTok spending strategy, the importance of different attribution models in marketing, and the value of diversifying channels. Bryan also delves into the challenges of fulfillment and the virtues of being more methodical in marketing strategies.

19 snips

May 1, 2024 • 34min

S8 E2: How an Investor Thinks About an IPO (& Dirty Tricks for Founders to Beat Them at Their Own Game)

Discover how top DTC brands like Caraway and Mejuri made it big, tips on effective ads from Facebook, insights into IPOs and founder-investor conflicts, exploring Meta's shopping categories, and a breakdown of fulfillment complexities with Red Stag.

32 snips

Apr 25, 2024 • 57min

S8 E1: News Break: The Death of Cereal, Outdoor Voices Goes Bankrupt, Selecting Ad Agencies

Discussion on the impact of Ozempic on big snack brands, the bankruptcy of Outdoor Voices, volatility in Facebook ads, selecting ad agencies, and the erratic share-buying habits of Nelson Peltz.

31 snips

Mar 20, 2024 • 47min

S7 E12: Listener Mailbag: Lessons From Failure, Going to War with Your 3PL, and Building a Kickass Landing Page

CEO insights on learning from failure, managing 3PL issues, and building effective landing pages. Tips on Facebook ad management, importance of cash flow, and selecting suppliers wisely. Sponsored message on Postscript Cashback for boosting margins. Lessons on avoiding 'sexy' business ideas and embracing failure for growth.

12 snips

Mar 13, 2024 • 58min

S7 E8: Shopify’s Price Increases (Again), Faire Brings Wholesaling Back, Viewer Website Audit

Discussing Shopify's latest price increases and the implications for retailers. Exploring Faire as a wholesale channel and its impact on pricing competition. Providing expert tips on website optimization for increased conversion rates.

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