Limited Supply
Nik Sharma
So many DTC brands think nice PR is more important than honesty. But that’s not us.I'm Nik, and I'm tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like.Nik Sharma founded Sharma Brands - and has no reason not to call people out, and share his spicy takes. Joined by the most experienced names in the industry, these are the conversations you won’t hear anywhere else.We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. Episodes drop every Wednesday. Make sure to subscribe wherever you get your podcasts.
Episodes
Mentioned books
36 snips
Oct 2, 2024 • 55min
S9 E11: Perfect Unicorn Business: DTC Framework (with Ryan Babenzien, CEO and Co-founder of Jolie)
Ryan Babenzien, CEO and co-founder of Jolie, a wellness brand revolutionizing beauty care with filtered shower heads, shares his insights on the DTC landscape. He discusses the importance of everyday customer behavior and how Jolie achieved profitability in just five months through operational efficiency. Ryan dives into the innovative strategies like customized water reports for lead generation and sustainable packaging that resonate with eco-conscious consumers. The conversation also touches on the power of word-of-mouth marketing and the evolving dynamics of brand loyalty in a crowded market.
Sep 26, 2024 • 32min
S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond
Dive into the essentials of brand awareness as the host reveals the nuances between recognition, excitement, and affinity. Explore effective strategies for product launches, including the importance of communication and customer engagement. Discover how to creatively interact with creators on social media and the significance of a well-crafted storefront. Learn about retention tactics like VIP discounts and the optimal frequency of emails. Plus, hear insights on leveraging TikTok and Instagram for marketing funnels!
27 snips
Sep 18, 2024 • 43min
S9 E9: Incrementality, Data, the Funnel, Oh My! (with Olivia Kory of Haus)
In this conversation, Olivia Kory, an expert in incrementality testing at Haus, dives into the critical role of incrementality in DTC marketing. She explains how effective tools from Meta and Google can enhance marketing strategies and discusses the importance of geotesting for optimizing spend. The debate over brand versus performance marketing also heats up, as Olivia and Nik weigh the best ways to allocate resources and prepare for major shopping seasons. This episode is packed with insights to help brands maximize their growth potential!
5 snips
Sep 11, 2024 • 46min
S9 E8: Top 40 Tactical Tips with Nik
Nik, a seasoned expert in site conversions and audience engagement, shares his Top 40 tactical tips to boost online sales. He debunks the myth of 'hacks' and emphasizes practical approaches like mobile-first design and the power of social proof. Learn how to create compelling discount offers and ensure ADA compliance for wider reach. Nik also discusses the effectiveness of comparison charts in influencing consumer decisions and highlights the importance of trust in design to enhance conversion rates. It's straightforward, actionable advice for anyone looking to improve their marketing strategies!
9 snips
Sep 4, 2024 • 45min
S9 E7: What You Might Be Getting Wrong as a DTC Founder
Navigating the challenges of launching a direct-to-consumer brand can feel like a rollercoaster ride. Discover the importance of pre-launch testing and how to effectively allocate your marketing dollars. Explore strategies for efficient advertising, including using incrementality to measure success. Communication is key—learn how to ensure your content resonates with diverse audiences, from your mom to fifth graders. Plus, tap into customer feedback to refine operations and boost conversions.
10 snips
Aug 28, 2024 • 30min
S9 E6: The Cheesecake Factory Menu of DTC with Cody Plofker
Cody Plofker, CMO of Jones Road Beauty and a close friend of Nik, dives into the world of direct-to-consumer strategies. They discuss the complexities of marketing attribution and the importance of controlled tests for assessing ad performance. Cody shares insights on building creative teams and optimizing customer journeys. As Black Friday approaches, he reveals innovative strategies, including customization opportunities and ambitious sales goals. Join them for valuable tips on reaching new audiences using TikTok and Reddit!
16 snips
Aug 21, 2024 • 47min
S9 E5: The State of DPA: Why and How It’s Growing (with Dan Pantelo, Founder of Marpipe)
Dan Pantelo, the founder of Marpipe, discusses the transformative landscape of Dynamic Product Ads (DPA) in digital marketing. He explores why DPA is surging in popularity and shares five strategic tips for optimizing catalog ads. The conversation dives into misconceptions about DPA and why context in ads is essential, especially for showcasing clothing. Pantelo also highlights the importance of effective data management and innovative creative strategies to enhance advertising performance, making this a must-listen for marketers.
17 snips
Aug 14, 2024 • 45min
S9 E4: Listener Mailbag: Nik’s Best CRO Hacks, the Holiday Marketing Playbook, and More
Nik, a seasoned expert in conversion rate optimization and holiday marketing strategies, dives into crucial DTC questions from listeners. He highlights the five must-answer questions for landing pages and discusses the toggling between promise and guarantee in site messaging. With the holiday season approaching, Nik outlines the importance of early sales strategies and reveals his playbook for maximizing revenue through affiliate marketing. He also tackles the impact of elections on ad spend and how to build compelling offers for gifting ads.
12 snips
Aug 7, 2024 • 50min
S9 E3: Tactical Fourplay: How to Hit 100K
Mr. Sharma, a DTC tactics expert, joins strategist Nik in an insightful discussion on revenue growth. They reveal four game-changing strategies for landing pages that can elevate your business. Nik shares secrets to crafting effective advertorials and building fruitful influencer partnerships. Learn how to position your site to outperform competitors and harness the power of creator collaborations for lower costs. With practical tips and personal insights, this conversation is packed with actionable advice for aspiring entrepreneurs.
Jul 31, 2024 • 45min
S9 E2: Masterclass: Building 9 Figure Celebrity Partnerships (ft. Hexclad’s President)
Join Michelin-starred chef Gordon Ramsay, along with celebs Hailey Bieber, Halle Berry, Courtney Cox, and Cameron Diaz, as they discuss the rise of Hexclad cookware. They delve into the importance of authenticity in celebrity brand partnerships, revealing Ramsay's genuine connection with the brand. The conversation uncovers how Hexclad's unique design and innovative marketing strategies have transformed it into a coveted lifestyle brand. Expect insights into collaborative spirit and the secret sauce behind their massive success in Hollywood!
