Limited Supply

The discussion kicks off with the challenges e-commerce faces, like rising tariffs and ad costs. Creative content is essential for standing out in this cutthroat market. Social media strategies, especially on TikTok, can supercharge sales through effective live selling and affiliate marketing. Influencers play a key role in brand awareness, going beyond TikTok to various platforms. Enhancing product pages and using AI can optimize marketing and boost ROI, revealing surprising insights into customer engagement and credibility.

Michael True, CEO of Prescient AI, is a marketing innovator specializing in dynamic Media Mix Modeling. He reveals how brands can optimize their media spend and measure marketing impact in real-time. The conversation covers the transition from traditional tracking methods to predictive models, the significance of the halo effect, and why good reporting is essential for effective storytelling. With insights into strategies for navigating budget uncertainties, True emphasizes the importance of adapting to a rapidly changing marketing landscape.

Aaron Nosbisch, founder of BRÉZ, a trailblazing beverage brand, shares insights on marketing THC-infused tonics in a competitive landscape. He discusses innovative strategies to stand out and the nuanced approach needed for advertising on platforms like TikTok. Pricing strategy is crucial; Aaron emphasizes that premium pricing reflects the quality experience BRÉZ aims to deliver. The conversation also highlights the importance of community engagement and creative branding in navigating the challenges of the beverage industry.

Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.  Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it’s time to position what you’re selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.  Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who’s leveraging UGC and Instagram comments right on their front page.  And, it’s best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What do most brands overlook? Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing. If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click.And, Nik breaks down the essential types of landing pages that move the needle, from hero product bundles and high-converting listicles to lead-gen pages, BYOB (build your own bundle) setups, and social proof-driven pages that build trust fast. What’s the difference between educating your audience and giving them a solution? Landing pages are your brand’s best shot at turning curiosity into clicks, and clicks into customers. Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.Visit https://prescientai.com/limited Don’t forget to check out Nik’s helpful hacks here:nik.co/tiktokadsnik.co/everydaydoseWant more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts. Follow Nik:Twitter: https://www.twitter.com/mrsharma

In this chat, Andrew Deitsch, Creative Director at BRĒZ, shares insights from the competitive beverage industry. He reveals how 3D modeling revolutionizes product visualization before production. Andrew discusses the integration of AI to enhance creative workflows, striking the perfect balance between technology and human touch. He spills the secret to making drinks visually appealing with just a spray bottle. Plus, he emphasizes the importance of aligning creative efforts with marketing goals to capture consumer interest.

Join investor Kevin O’Leary, known for his no-nonsense critiques on Shark Tank, as he dives into the world of entrepreneurship and creativity. He discusses why authenticity is crucial for celebrity brands and how bad creative can ruin projects. Kevin also debates the relevance of crowdfunding in today's economy and highlights its role amidst shifting consumer behavior. Plus, get his candid take on the bubbly brand Poppi and why Shark Tank embodies the American Dream!

Liam Millward, CEO and Co-founder of Instant, discusses how his Australian startup is changing email marketing with AI. He reveals insights on unlocking revenue and scaling strategies that have helped major brands like Toys R Us. The conversation dives into retargeting techniques, highlighting common pitfalls that cost companies money. Liam shares secrets to achieving a 30-40x ROI and emphasizes the importance of capturing abandonment signals for effective re-marketing. The future of e-commerce is also explored, showcasing the vital role of AI in personalized marketing.

Get ready to boost your average order value with messaging that converts! Explore strategic bundling and A/B testing methods to increase customer purchases. Learn how to test new product concepts effectively, whether you have a budget or need organic growth. Discover creative ways to spot top marketing talent beyond LinkedIn. Plus, supercharge your retention with automated remarketing flows that bring shoppers back. Dive into best practices for DTC brands and community engagement for long-term success.

Nik shares fascinating insights from a DPA report with Marpipe, revealing catalog ads as strategic carpool lanes for marketing. He discusses how TikTok and Snapchat are enhancing their catalog ads for improved performance. Learn how a simple 'Add to Cart' test can dramatically transform consumer behavior. Discover innovative strategies used by second-time founders that emphasize efficiency and learning from past experiences, paving the way for successful brand launches.