Limited Supply cover image

Limited Supply

S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More

Mar 19, 2025
Get ready to boost your average order value with messaging that converts! Explore strategic bundling and A/B testing methods to increase customer purchases. Learn how to test new product concepts effectively, whether you have a budget or need organic growth. Discover creative ways to spot top marketing talent beyond LinkedIn. Plus, supercharge your retention with automated remarketing flows that bring shoppers back. Dive into best practices for DTC brands and community engagement for long-term success.
41:00

Podcast summary created with Snipd AI

Quick takeaways

  • Enhancing Average Order Value relies heavily on effective messaging, bundling products, and A/B testing to improve customer purchase behavior.
  • Utilizing a retention marketing platform like Instant allows brands to better identify anonymous visitors and recover lost sales through targeted re-marketing efforts.

Deep dives

Identifying Traffic with Instant

Tracking online visitor behavior is challenging, as 98% of website traffic tends to be anonymous. A solution discussed involves utilizing a retention marketing platform called Instant, which allows brands to identify these visitors and engage with them effectively. By leveraging this tool, brands can recover potentially lost sales through strategies like sending more site abandonment emails, aim to generate higher revenue, and foster targeted retargeting on platforms such as Meta. This approach not only improves revenue per email sent but also enhances overall customer engagement with the brand.

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