S11 E11: Listener Mailbag: AOV, Product Concepts, Marketing Talent, and More
Mar 19, 2025
auto_awesome
Get ready to boost your average order value with messaging that converts! Explore strategic bundling and A/B testing methods to increase customer purchases. Learn how to test new product concepts effectively, whether you have a budget or need organic growth. Discover creative ways to spot top marketing talent beyond LinkedIn. Plus, supercharge your retention with automated remarketing flows that bring shoppers back. Dive into best practices for DTC brands and community engagement for long-term success.
41:00
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
Enhancing Average Order Value relies heavily on effective messaging, bundling products, and A/B testing to improve customer purchase behavior.
Utilizing a retention marketing platform like Instant allows brands to better identify anonymous visitors and recover lost sales through targeted re-marketing efforts.
Deep dives
Identifying Traffic with Instant
Tracking online visitor behavior is challenging, as 98% of website traffic tends to be anonymous. A solution discussed involves utilizing a retention marketing platform called Instant, which allows brands to identify these visitors and engage with them effectively. By leveraging this tool, brands can recover potentially lost sales through strategies like sending more site abandonment emails, aim to generate higher revenue, and foster targeted retargeting on platforms such as Meta. This approach not only improves revenue per email sent but also enhances overall customer engagement with the brand.
Strategies for Increasing Average Order Value (AOV)
To boost Average Order Value, effective messaging is crucial throughout the commerce experience, emphasizing the value of product routines and consistent use. Brands can implement strategies such as offering bundles or promotional kits that encourage customers to purchase multiple items rather than single products. A/B testing product pages is also recommended to identify what layout or features generate higher conversion rates, while ensuring metrics like revenue per session are monitored. Creative upselling tactics and careful messaging surrounding product benefits can significantly improve customer purchase behavior.
Testing New Products Before Launch
To evaluate new product ideas and value propositions, brands can create landing pages to gauge customer interest before launching. This involves driving traffic through ads to test various concepts and assess metrics like add-to-cart rates and conversion rates. Alternatives include using organic social media engagement, such as polls and link clicks, to gather feedback on product concepts. The goal is to obtain measurable data that reflects customer preferences, ultimately guiding the direction prior to a full product launch.
Navigating Local Delivery for Food and Beverage Brands
For food and beverage brands using local delivery services, adopting successful practices from ghost kitchens can improve operational efficiency and sales. Brands should focus on optimizing their listings and presentation on platforms like Uber Eats and DoorDash while leveraging branding opportunities through attractive photography and strategic promotions. Utilizing services like GoPuff can also enhance sampling efforts and customer reach by facilitating quick delivery directly from the brand's website. Testing advertisements on these platforms might yield favorable outcomes by attracting new customers and increasing brand visibility.
First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test?
Plus, how should you test new product concepts before launching? Nik gives two examples: one that’s quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs way less.
And, find out how YOU can spot the greatest talent in marketing, besides stalking people on LinkedIn.
Instant turns browsers into buyers by supercharging your retention marketing.
Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows.
Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated.
Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back.
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.