S11 E10: Breaking Down the Marpipe Report: Catalog Ads + DPA
whatshot 6 snips
Mar 12, 2025
Nik shares fascinating insights from a DPA report with Marpipe, revealing catalog ads as strategic carpool lanes for marketing. He discusses how TikTok and Snapchat are enhancing their catalog ads for improved performance. Learn how a simple 'Add to Cart' test can dramatically transform consumer behavior. Discover innovative strategies used by second-time founders that emphasize efficiency and learning from past experiences, paving the way for successful brand launches.
Nik did a DPA report with everyone’s favorite ad software, Marpipe. And it’s time to share what he found.
First, let’s start off with catalog ads: they’re actually carpool lanes, and you’re only running in the carpool lane if you’re paying for it or have others on board. How does this relate to catalog ad options? How do they run on their own?
Plus, TikTok and Snapchat are working to improve their DPAs and catalog ads—which means things like this are probably going to become uniform across platforms. They’re starting to understand traits and tags that will help them sell more. How can you use this to your advantage if you’re selling via social? What’s the future of catalog ads? (Hint: they’re not going away anytime soon.)
And, find out how a simple “Add to Cart” test can affect behavior.
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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.
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