Limited Supply S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
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May 7, 2025 Aaron Nosbisch, founder of BRÉZ, a trailblazing beverage brand, shares insights on marketing THC-infused tonics in a competitive landscape. He discusses innovative strategies to stand out and the nuanced approach needed for advertising on platforms like TikTok. Pricing strategy is crucial; Aaron emphasizes that premium pricing reflects the quality experience BRÉZ aims to deliver. The conversation also highlights the importance of community engagement and creative branding in navigating the challenges of the beverage industry.
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Aaron's Early Entrepreneurial Journey
- Aaron Nosbisch started with early e-commerce at age 13 selling T-shirts through MySpace.
- He then scaled a portable aromatherapy diffuser brand to $15 million in two years before moving into cannabis beverages.
Brand Strategy Essentials
- Brand is a capsule for meaning; everything a company does defines its brand.
- Success requires pairing innovation with strong distribution and a competitive advantage.
Designing E-commerce for Scale
- Build an e-commerce system with high average order value and subscription focus.
- Keep the customer journey simple and lean, able to adapt quickly to scale.