Aaron Nosbisch, founder of BRĒZ, discusses his journey in creating a successful cannabis-infused beverage brand that has captured the market. He reveals how they tackled strict advertising regulations on platforms like Meta by crafting educational campaigns. The conversation highlights BRĒZ's unique formula as a healthier alternative to alcohol, combining euphoria and relaxation without hangovers. Nosbisch also shares effective DTC strategies, such as optimizing pricing and implementing subscription models, to ensure customer retention and long-term success.