Aaron Nosbisch
Founder of BRÉZ, a rapidly growing beverage brand known for its innovative THC and non-THC infused social tonics. Expert in e-commerce and cannabis advertising.
Top 3 podcasts with Aaron Nosbisch
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May 7, 2025 • 40min
S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
Aaron Nosbisch, founder of BRÉZ, a trailblazing beverage brand, shares insights on marketing THC-infused tonics in a competitive landscape. He discusses innovative strategies to stand out and the nuanced approach needed for advertising on platforms like TikTok. Pricing strategy is crucial; Aaron emphasizes that premium pricing reflects the quality experience BRÉZ aims to deliver. The conversation also highlights the importance of community engagement and creative branding in navigating the challenges of the beverage industry.
May 9, 2025 • 48min
#356 - 0 to $50M in 24 Months: The Explosive Growth Story of BRĒZ feat. CEO Aaron Nosbisch
Aaron Nosbisch, founder and CEO of BRĒZ, shares his journey creating a cannabis social tonic as an alternative to alcohol. He discusses identifying untapped market demand and the importance of lean startup practices. Aaron dives into early-stage funding challenges, effective cash flow management, and the significance of customer retention in the beverage space. He emphasizes the role of founder-led content and community engagement for scaling a D2C brand, all while navigating the complexities of production and retail expansion.
Jan 20, 2025 • 39min
Ep 475: Anatomy of the World's Fastest Growing Beverage Brand with BRĒZ Founder Aaron Nosbisch
Aaron Nosbisch, founder of BRĒZ, discusses his journey in creating a successful cannabis-infused beverage brand that has captured the market. He reveals how they tackled strict advertising regulations on platforms like Meta by crafting educational campaigns. The conversation highlights BRĒZ's unique formula as a healthier alternative to alcohol, combining euphoria and relaxation without hangovers. Nosbisch also shares effective DTC strategies, such as optimizing pricing and implementing subscription models, to ensure customer retention and long-term success.
