Aaron Nosbisch
Founder and CEO of BRĒZ, a hemp THC beverage brand scaled to tens of millions in revenue through DTC and retail strategies; known for founder-led creative, performance-driven brand building, and transparent sharing of metrics.
Top 3 podcasts with Aaron Nosbisch
Ranked by the Snipd community
14 snips
Sep 24, 2025 • 31min
S13 E12: From 4/20 Launch to $70M: BRĒZ’s Bootstrapped Playbook (with Aaron Nosbisch, Founder and CEO of BRĒZ)
Aaron Nosbisch, the founder and CEO of BRĒZ, a hemp THC beverage brand, discusses his journey from a successful 4/20 launch to achieving nearly $70M in revenue. He reveals how direct-to-consumer strategies fueled demand, while retail channels provided scaling. Aaron shares insights on leveraging TikTok Shop, creating viral content with a raw approach, and the importance of rotating offers over discounts. He reflects on lessons learned from a Black Friday misstep and emphasizes the necessity of authenticity in brand-building.
10 snips
May 7, 2025 • 39min
S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)
Aaron Nosbisch, founder of BRÉZ, a trailblazing beverage brand, shares insights on marketing THC-infused tonics in a competitive landscape. He discusses innovative strategies to stand out and the nuanced approach needed for advertising on platforms like TikTok. Pricing strategy is crucial; Aaron emphasizes that premium pricing reflects the quality experience BRÉZ aims to deliver. The conversation also highlights the importance of community engagement and creative branding in navigating the challenges of the beverage industry.
May 9, 2025 • 48min
#356 - 0 to $50M in 24 Months: The Explosive Growth Story of BRĒZ feat. CEO Aaron Nosbisch
Aaron Nosbisch, founder and CEO of BRĒZ, shares his journey creating a cannabis social tonic as an alternative to alcohol. He discusses identifying untapped market demand and the importance of lean startup practices. Aaron dives into early-stage funding challenges, effective cash flow management, and the significance of customer retention in the beverage space. He emphasizes the role of founder-led content and community engagement for scaling a D2C brand, all while navigating the complexities of production and retail expansion.
