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S12 E5: Creative Chemistry and Building a Beverage Brand (with Aaron Nosbisch of BRÉZ)

Limited Supply

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Navigating the Beverage Brand Landscape

This chapter explores successful strategies for beverage branding, focusing on product quality, innovative marketing, and the nuances of direct-to-consumer sales through platforms like TikTok and Amazon. It delves into the challenges of managing multiple product lines and emphasizes the importance of leveraging community connections and engaging micro-influencers in a rapidly evolving marketplace.

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