Limited Supply S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)
Apr 16, 2025
In this chat, Andrew Deitsch, Creative Director at BRĒZ, shares insights from the competitive beverage industry. He reveals how 3D modeling revolutionizes product visualization before production. Andrew discusses the integration of AI to enhance creative workflows, striking the perfect balance between technology and human touch. He spills the secret to making drinks visually appealing with just a spray bottle. Plus, he emphasizes the importance of aligning creative efforts with marketing goals to capture consumer interest.
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3D Rendering Shapes Beverage Design
- Breeze uses 3D renders to visualize and create their beverage products before physical production.
- This approach bridges design and production, critical in the tough beverage market transitioning from retail to D2C.
AI Augments but Doesn't Replace Creatives
- AI is helpful to fill gaps in creative workflows but isn't yet perfect for fine details.
- Skilled creators still need to refine AI outputs to achieve high-quality visuals.
Create Ready-Made Creative Asset Library
- Build a library of pre-edited video clips and assets for easy use by any team member.
- This enables quick creation of ad content without needing advanced editing skills.
