Limited Supply

S12 E2: Getting Creative In a Hard Field (with Andrew Deitsch of BRĒZ)

Apr 16, 2025

In this chat, Andrew Deitsch, Creative Director at BRĒZ, shares insights from the competitive beverage industry. He reveals how 3D modeling revolutionizes product visualization before production. Andrew discusses the integration of AI to enhance creative workflows, striking the perfect balance between technology and human touch. He spills the secret to making drinks visually appealing with just a spray bottle. Plus, he emphasizes the importance of aligning creative efforts with marketing goals to capture consumer interest.

34:04

Episode guests

Andrew Deitsch

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Utilizing 3D rendering instead of traditional photography provides beverage brands like BRĒZ with enhanced design flexibility and efficiency in production.

Integrating AI tools into creative workflows can streamline processes and elevate content quality, allowing teams to focus on high-value tasks.

Deep dives

Optimizing Multi-Channel Marketing Strategies

Last-click advertising channels like Facebook and Google often take too much credit for conversions, which can undermine brands' confidence in scaling their upper funnel strategies. A software called Prescient provides a solution by enabling brands to track and forecast the impact of various channels, including YouTube and traditional media. This platform reveals the halo effect of upper funnel media, allowing brands to measure their true impact on sales across e-commerce, retail, and other platforms. By implementing daily, multi-channel forecasting, brands can make data-driven decisions to optimize their paid media strategies and improve return on ad spend.

Intro

2min

Exploring Backgrounds and Brand Growth in the D2C Space

2min

Revolutionizing Beverage Creativity

12min

Crafting Visual Content for E-Commerce Success

5min

Balancing Creativity and Consumer Engagement

6min

Navigating Content Creation in Marketing

7min

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?

Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.

Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.

And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.

Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence.

Visit https://prescientai.com/limited

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