Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?
Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.
Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.
And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.
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