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S10 E7: Listener Mailbag: Adventures in Customer Acquisition
Dec 18, 2024
As 2024 approaches, the focus is on innovative customer acquisition tactics. With a tight budget, optimizing ad spending requires understanding your audience and improving landing pages. Fun marketing acronyms like ROAS, MER, and CAC get demystified. Influencer marketing strategies, such as unique coupon codes, are explored to boost engagement. Additionally, enhancing mobile user experience is key, particularly for users with slow internet, emphasizing the importance of a smooth, fast-loading design.
44:14
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Quick takeaways
- Leveraging organic marketing strategies can significantly reduce customer acquisition costs for brands before they invest in paid advertising.
- Understanding key marketing metrics like CPM, CTR, and ROAS is essential for brands to optimize their advertising campaigns effectively.
Deep dives
The Role of Organic Marketing in Customer Acquisition
Brands with low customer acquisition costs often benefit from strong organic marketing efforts. Celebrity brands exemplify this, as they can generate substantial revenue initially without paid ads, establishing a base of customer awareness. This organic awareness significantly reduces long-term acquisition costs when they engage in paid advertising. Therefore, paid marketing should be viewed as an extension of organic efforts rather than the sole strategy for customer acquisition.
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