Limited Supply S10 E7: Listener Mailbag: Adventures in Customer Acquisition
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Dec 18, 2024 As 2024 approaches, the focus is on innovative customer acquisition tactics. With a tight budget, optimizing ad spending requires understanding your audience and improving landing pages. Fun marketing acronyms like ROAS, MER, and CAC get demystified. Influencer marketing strategies, such as unique coupon codes, are explored to boost engagement. Additionally, enhancing mobile user experience is key, particularly for users with slow internet, emphasizing the importance of a smooth, fast-loading design.
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Organic and Paid Synergy
- Low customer acquisition costs and high ad returns often indicate strong organic performance.
- Paid advertising should extend organic efforts, not be the primary strategy.
Optimizing Ad Budgets
- Test content organically on platforms like TikTok, Reels, or Shorts before paid promotion.
- Start paid ads on Meta for quick feedback, focusing on funnels and optimizing based on results.
Measuring Ad Effectiveness
- Measure ad creative effectiveness through rigorous testing within your ad account.
- Use platforms like Motion to visualize data and compare creative performance.