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S11 E7: Telemedicine and Subscriptions
Feb 19, 2025
Discover the impact of Meta Ads’ new policies on telemedicine advertising, especially for older generations. Learn how brands are adapting by boosting awareness and refining subscription models to navigate these changes. Explore effective strategies for subscription services, including optimizing landing pages and minimizing user clicks for a better experience. Nik emphasizes building strong relationships with customers by providing more than just products, turning browsers into loyal buyers through engaging retention marketing.
30:19
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Quick takeaways
- Meta's new advertising policies challenge telemedicine brands to adapt by enhancing brand awareness and user-engaging educational content.
- Optimizing subscription landing pages and ensuring a seamless user experience are vital for minimizing churn and boosting customer engagement.
Deep dives
Maximizing Traffic Conversion with Retention Marketing
Driving traffic to a website often results in a significant portion of anonymous visitors, making it challenging to convert them into customers. Instant is a retention marketing tool designed to address this issue by enabling brands to send two to three times more site abandonment emails, which can generate substantial revenue. By employing this platform, businesses can increase their return on ad spend while effectively building retargeting audiences on social media platforms. This proactive approach not only helps recover potential sales but also allows companies to engage with visitors who may otherwise be lost.
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