Limited Supply S11 E7: Telemedicine and Subscriptions
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Feb 19, 2025 Discover the impact of Meta Ads’ new policies on telemedicine advertising, especially for older generations. Learn how brands are adapting by boosting awareness and refining subscription models to navigate these changes. Explore effective strategies for subscription services, including optimizing landing pages and minimizing user clicks for a better experience. Nik emphasizes building strong relationships with customers by providing more than just products, turning browsers into loyal buyers through engaging retention marketing.
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Telemedicine Brand Strategy
- Focus on brand awareness and upper-funnel content if you are a telemedicine brand.
- Become a source of knowledge for consumers, not just a point of sale.
Meta's Policy Changes
- Meta is changing its policies on data collection and advertising for telemedicine brands.
- This is partially due to liability concerns around personal information.
Adapting to Meta Changes
- Use more descriptive, educational landing pages.
- Implement custom events within quiz flows before asking proprietary information.