Limited Supply S11 E5: Scaling at the Bottom of the Funnel: Deep Dive Part II
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Feb 5, 2025 Dive into strategies for bottom-of-funnel digital marketing, focusing on effective ad structures and engaging product page funnels. Discover how proper execution can save your ad spend and learn to leverage catalog ads for inventory management. The importance of customer feedback shines through—both qualitative and quantitative data can shape your approach. Unlock e-commerce potential with A/B testing, upselling, and smarter retention marketing to transform browsers into buyers.
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Proper Ad Account Structure
- Structure your ad accounts neatly, maintaining consistent naming and testing methodologies.
- This improves data ingestion, tracking, and analytics, ultimately leading to better results.
Rapid Creative Testing
- Test ad creatives rapidly and systematically across different formats (static, video).
- Iterate on successful elements by changing text, imagery, or hooks to discover scalable variations.
AMO Testing
- Continuously test audiences (broad, lookalike, interest), messaging (different angles for different segments), and offers.
- Tailor your approach to resonate with specific customer groups and widen your target audience.