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Limited Supply

S11 E4: Scaling a Brand: Deep Dive

Jan 29, 2025
Discover essential strategies for scaling your brand, including the importance of customer engagement and understanding brand equity. Learn how effective retention marketing can double your revenue and turn visitors into loyal buyers. Dive into the complexities of brand positioning across different platforms and navigate common pitfalls in media buying. Uncover the power of collaborations with YouTube influencers and the impact of strategic advertorials in enhancing your brand's visibility and connections.
32:05

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Quick takeaways

  • Establishing a solid brand identity and confirming product-market fit are essential for driving growth and differentiation in a competitive landscape.
  • Utilizing innovative upper funnel marketing strategies, like TikTok Live and product seeding, can effectively enhance brand visibility and foster customer engagement.

Deep dives

Understanding Traffic Conversion Challenges

Many brands face the challenge of converting anonymous traffic, as 98% of site visitors remain unidentified after they leave. Without tools to recognize these visitors, businesses struggle to retarget and convert them into buyers. A tool called Instant can identify these anonymous shoppers and significantly enhance retention marketing strategies. By implementing Instant, brands can send two to three times more site abandonment emails, ultimately increasing revenue and improving return on advertising spend (ROAS).

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