Limited Supply S11 E4: Scaling a Brand: Deep Dive
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Jan 29, 2025 Discover essential strategies for scaling your brand, including the importance of customer engagement and understanding brand equity. Learn how effective retention marketing can double your revenue and turn visitors into loyal buyers. Dive into the complexities of brand positioning across different platforms and navigate common pitfalls in media buying. Uncover the power of collaborations with YouTube influencers and the impact of strategic advertorials in enhancing your brand's visibility and connections.
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Fundamental Focus
- Focus on fundamental marketing principles like top-of-funnel and bottom-of-funnel strategies.
- Consider the commerce experience, measurement, and customer retention.
TikTok Live Leverage
- Leverage TikTok Live, whether through your brand or a creator network, to gain significant exposure.
- Study successful TikTok brands like Comfort, David Protein, Mary Ruth Organics, and Divi.
TikTok Shop Arbitrage
- Explore TikTok Shop and TikTok affiliates as an arbitrage opportunity for free eyeballs and social proof.
- Don't wait; get involved now before it becomes more expensive and competitive.