Limited Supply S11 E1: New Year, New Nik: Overrated, Underrated, and More
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Jan 13, 2025 A fresh dive into digital marketing reveals surprising truths about ad effectiveness. Discover why some top funnel efforts, like Facebook ads, may not yield results. Learn about the rising trend of creator agencies and what it means for traditional PR. Explore underrated tactics that could enhance customer engagement and boost conversions. Get insights into optimizing landing pages and product details for better marketplace visibility. The conversation encourages a rethink of strategies for a more engaging and impactful marketing approach.
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Top-of-Funnel Facebook Ads Ineffective
- Avoid top-of-funnel Facebook ads if your brand earns under $75 million.
- Instead, invest in content creation, turning creators and customers into evangelists.
Programmatic Display Ads: Test Effectiveness
- Reconsider programmatic display ads if your online revenue is under $100 million.
- Run an incrementality test, and consider investing in creators instead.
Loyalty Program Effectiveness
- Loyalty programs work for businesses built around loyalty, like Sephora or Best Buy.
- For one-off product brands, they often don't justify the investment.