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S11 E1: New Year, New Nik: Overrated, Underrated, and More
Jan 13, 2025
A fresh dive into digital marketing reveals surprising truths about ad effectiveness. Discover why some top funnel efforts, like Facebook ads, may not yield results. Learn about the rising trend of creator agencies and what it means for traditional PR. Explore underrated tactics that could enhance customer engagement and boost conversions. Get insights into optimizing landing pages and product details for better marketplace visibility. The conversation encourages a rethink of strategies for a more engaging and impactful marketing approach.
44:32
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Quick takeaways
- Top of funnel Facebook ads may be overrated for brands making up to $75 million, often wasting spending without adequate conversion.
- Utilizing new tools like Instant can help brands re-engage previously anonymous website visitors, thereby increasing conversion rates through effective retention strategies.
Deep dives
The Impact of Anonymous Web Traffic
A significant challenge in consumer branding is the high rate of anonymous traffic to websites, where approximately 98% of visitors cannot be identified. This anonymity greatly hampers brands' ability to retarget these visitors once they leave. To address this issue, new tools like Instant have emerged, allowing brands to recognize and re-engage these potential customers through enhanced retention marketing strategies. By utilizing such platforms, brands can significantly increase their rate of conversions from previously anonymous site visitors.
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