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S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More

11 snips
Oct 9, 2024
Discover the power of brand ambassadors and the truth behind influencer marketing! Learn why inauthentic user-generated content is a pitfall and how to effectively engage with influencers. Uncover creative strategies for Black Friday and Cyber Monday messaging that balance simplicity with impact. Explore ways to enhance organic traffic, measure marketing effectiveness, and leverage community insights for growth. Get valuable tips on maximizing blog visibility and refining customer connections!
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ADVICE

YouTube Influencer Ads for Organic Traffic

  • Consider YouTube influencer ads for driving organic traffic; the links remain indefinitely.
  • Prioritize sponsoring evergreen content on YouTube for long-term benefits.
ADVICE

Effective Blog Content Distribution

  • Create blog content and actively share it across different platforms, not just by posting links.
  • Tailor content for each platform; create Twitter threads, Instagram stories, and TikToks related to your blog posts.
ADVICE

Creating Organic Content

  • Create more organic content consistently; there's no silver bullet for organic traffic.
  • Partner with smaller creators, seed products to influencers, and develop creative campaigns without expensive agencies.
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