2min chapter

Limited Supply cover image

S9 E12: Listener Mailbag: Brand Ambassadors, UGC, Q4, and More

Limited Supply

CHAPTER

Intro

This chapter explores the critical role of brand authenticity in building genuine connections with customers and highlights the emergence of brand ambassadors from these relationships. Additionally, it addresses the complexities of conversion attribution in digital marketing and advocates for incrementality testing as a solution for accurately measuring campaign effectiveness.

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