Limited Supply S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
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Dec 4, 2024 Black Friday to Cyber Monday shattered records with over $11 billion in spending! Brands stepped up their game with clever marketing tactics and enhanced user experiences. Discover how effective shop design and creative analytics are reshaping holiday sales. From engaging giveaways to innovative strategies like upselling on TikTok, learn how brands kept customers entertained without heavy discounts. Plus, find out what the supplement sector is doing differently this holiday season!
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Keep Offers Simple
- Implement simple and easy to understand Black Friday offers.
- Don't overcomplicate promotions with tiered discounts or complex rules.
Record-Breaking BFCM 2024
- Black Friday 2024 broke records, with shoppers spending $11 billion, a 10% increase from 2023.
- Cyber Monday was projected to reach $13 billion, surprisingly exceeding Black Friday's sales.
Beauty Brand Underperformance
- Most non-beauty brands had a successful Black Friday, but beauty brands underperformed.
- This may be due to offer quality or the difficulty of stocking up on beauty products with expiration dates.