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S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
Dec 4, 2024
Black Friday to Cyber Monday shattered records with over $11 billion in spending! Brands stepped up their game with clever marketing tactics and enhanced user experiences. Discover how effective shop design and creative analytics are reshaping holiday sales. From engaging giveaways to innovative strategies like upselling on TikTok, learn how brands kept customers entertained without heavy discounts. Plus, find out what the supplement sector is doing differently this holiday season!
44:22
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Quick takeaways
- Brands that focused on optimizing user experience, re-engaging previous customers, and leveraging powerful promotions achieved outstanding sales numbers during Black Friday.
- Innovative strategies on platforms like TikTok, including live streaming and engaging content, significantly boosted brand visibility and customer interaction during holiday sales.
Deep dives
Exit Intent Strategies
Implementing exit intent pop-ups can be an effective strategy to capture potential customers who are about to leave a website. Brands can encourage users to provide their email and birthday in exchange for offers or special promotions, which significantly boosts opt-in rates. This technique was commonly used in the past by publisher sites to recover lost traffic, yet many brands today have yet to adopt it. The approach not only helps build an email list but also engages users with personalized offers as they navigate away.
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