S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
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Effective Holiday Shop Design and Creative Analytics in Advertising
This chapter explores the impact of effective shop design on holiday sales, highlighting the importance of navigability and strategic use of promotional tools. It also introduces a software solution that aids in advertising analytics, catering to both creative and executive needs, while showcasing a brand known for its exceptional online shopping experience.
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