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5min chapter
S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?
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Innovative Marketing Strategies During Black Friday
This chapter delves into the marketing tactics used by consumer apps and brands during Black Friday, particularly highlighting upselling and live streaming on TikTok. It features case studies from companies like Citizen and YouTube TV, showcasing how live shopping experiences can boost engagement and sales.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode