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S10 E5: 2024 BFCM Recap: Bigger, Better, Bolder?

Limited Supply

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Innovative Marketing Strategies During Black Friday

This chapter delves into the marketing tactics used by consumer apps and brands during Black Friday, particularly highlighting upselling and live streaming on TikTok. It features case studies from companies like Citizen and YouTube TV, showcasing how live shopping experiences can boost engagement and sales.

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