Limited Supply S10 E3: Branding, Black Friday, and Trader Joe’s Rice Cakes: Holiday Guide
28 snips
Nov 13, 2024 Get ready for Black Friday as strategies for effective branding take center stage! Delve into how comparison charts can reveal vital insights about your product’s market position. Discover the surprising value of Trader Joe’s rice cakes when benefits are highlighted. Nik shares self-care tips to navigate the holiday rush, emphasizing the importance of mental well-being. Plus, learn how gamification and social proof can transform the shopping experience, boosting conversion rates. Tune in for practical insights and actionable hacks!
AI Snips
Chapters
Transcript
Episode notes
Social Proof Placement
- Display social proof prominently on your website, especially above the fold.
- This builds trust and increases conversion rates, regardless of your brand's size.
Customer Acquisition Fundamentals
- Customer acquisition hinges on attracting eyeballs (impressions).
- Focus on maximizing impressions, then optimize conversion rates to revenue.
Comparison Charts
- Use comparison charts to highlight your product's advantages.
- Compare your product to the competitive category, not just direct competitors.