S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond

Sep 26, 2024

Dive into the essentials of brand awareness as the host reveals the nuances between recognition, excitement, and affinity. Explore effective strategies for product launches, including the importance of communication and customer engagement. Discover how to creatively interact with creators on social media and the significance of a well-crafted storefront. Learn about retention tactics like VIP discounts and the optimal frequency of emails. Plus, hear insights on leveraging TikTok and Instagram for marketing funnels!

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INSIGHT

Brand Awareness is Key

Many brands have great products and ads but lack brand awareness.
This lack of awareness hinders growth and achieving good ROAS or CPA targets.

ADVICE

Treat Every Launch as a Grand Opening

Treat every product launch like a major brand launch.
Generate excitement and buzz around each new product.

ADVICE

Website Optimization for Launches

Update your website's hero image to showcase the new product.
Include benefit-driven headlines and social proof.

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It’s not about you, it’s your brand awareness.

In this solo episode, Nik breaks down brand awareness and how to do it right. There’s a difference between brand recognition, excitement, and affinity. But some of those go awry, it can really affect how people view your brand. How do you interact with creators on social media? How much content should everyone make about your brand? When people see your logo or brand, what comes to mind?

Plus, Nik gives an example of how he tackles product launch—he’s excited about it, but there’s a couple things that can be improved. There’s a lot that goes into a launch, like storefront (brick-and-mortar, eComm), email, SMS, organic social, paid social, the list is almost endless. How do you launch something that really pops?

Then, it’s all about keeping those customers. We’re talking drop strategy, VIP discount codes, and even inventory. Why should you send one email per day for the first three days? Are TikTok and Instagram really their own funnels? Nik shares his perspective.

And don’t forget to check out Nik’s helpful hacks here:

nik.co/tiktokads

nik.co/everydaydose

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