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S9 E10: Make It Pop: Brand Awareness, Launch, and Beyond
Sep 26, 2024
Dive into the essentials of brand awareness as the host reveals the nuances between recognition, excitement, and affinity. Explore effective strategies for product launches, including the importance of communication and customer engagement. Discover how to creatively interact with creators on social media and the significance of a well-crafted storefront. Learn about retention tactics like VIP discounts and the optimal frequency of emails. Plus, hear insights on leveraging TikTok and Instagram for marketing funnels!
33:08
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Quick takeaways
- Creating brand excitement through effective product launches and drop strategies fosters urgency and drives quick sellouts.
- Utilizing incrementality testing over traditional attribution models allows marketers to accurately measure the impact of their advertising efforts across multiple channels.
Deep dives
Creating Product Excitement Through Strategy
Generating excitement around product launches is crucial for driving sales and brand awareness. Brands should adopt a drop strategy, creating a sense of urgency and anticipation by promoting limited availability and strong demand, which can lead to quick sellouts. For instance, one brand mentioned successfully launched mouth tape that sold out within an hour, capitalizing on pent-up demand. By leveraging this model, marketers can effectively heighten consumer interest and ensure the brand's messages resonate with the target audience.
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