Limited Supply

S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

Jul 24, 2024

Dianna Cohen, Founder of Crown Affair, discusses the slow burn of DTC success, emphasizing patience and strong brand storytelling. She touches on celebrity brands, partnerships, and the importance of time in building a successful brand.

01:01:31

Episode guests

Dianna Cohen

AI Summary

Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

DTC success requires patience and time, not instant gratification.

Building a strong brand story is crucial for creating a lasting and impactful brand identity.

Strategic partnerships and visual branding are essential for brand resonance and growth.

Deep dives

Changing the Haircare Narrative

The podcast episode delves into the transformation of the haircare industry mindset from a focus on fixing and managing hair towards nurturing and self-care. By advocating for consistent daily rituals akin to skincare routines, the guest emphasizes a shift towards a more holistic approach to haircare. Utilizing personal examples, like recommending investing in a high-quality hairbrush, the episode underscores the importance of adopting healthier hair maintenance habits.

Patience is Key in Brand Growth

01:24

Understanding the Importance of Distribution in Business Growth

01:56

Intentional Teams Drive Celebrity Brands

01:22

Brand Differentiation in Crowded Markets

01:04

Intro

2min

From Into the Gloss to Crown Affair: A Journey in DTC Space

10min

Empowering Hair Care Branding

21min

Exploring Brand Visual Literacy and Luxury Brand Strategies

2min

Building Partnerships and Personal Branding for Customer Acquisition

5min

Strategic Retail Partnerships and Brand Growth

17min

Building Intimate Community Through Mentorship Program

3min

You wanted to hear from the top DTC founders, so Nik wrangled up one of the top minds he could find in the biz for you— Dianna Cohen, the mastermind behind Crown Affair.

Dianna breaks down what contributed to the massive success of her haircare company and chats with Nik about the importance of building a strong brand story. She explains how DTC success isn’t a big bang, but a slow burn. Have too many DTC founders traded in instant gratification for patience and slow growth?

She also chats about *that* Met Gala Doja Cat moment, and explains the value of great partnerships and distribution. Which celebrity brands does Dianna think are enough to give Crown Affair a run for their money? And why are patience and time the two secret ingredients for growing a successful DTC?

You won’t want to miss this jam-packed ep with one of the brightest minds in the industry.

AfterSell empowers businesses to maximize their revenue potential with upsell, cross-sell, and post-purchase engagement solutions. Our data-driven tools and seamless integrations help you transform customer interactions and boost revenue effortlessly.

To learn more visit https://www.aftersell.com/limited.

00:01:53 - Founder of Crown Affair Shares Journey

00:10:09 - Crown Affair's Growth and Revenue

00:12:11 - Hair Care: A Skincare Approach

00:16:20 - Building Exceptional Hair Care Products

00:20:45 - Brand Pillars: Visual Literacy and Storytelling

00:26:22 - Brand Success Requires Patience and Time

00:30:57 - Brand Building Essentials

00:40:20 - Exclusive Sephora Partnership Drives Growth

00:43:38 - Navigating Retail Partnerships for Success

00:47:41 - Optimizing Reviews for Better Marketing

00:49:11 - Building Communities in the Beauty Industry

00:51:17 - Celebrity Brands: Success vs. Failure

00:54:27 - Underpriced Attention in Brand Marketing

00:57:45 - Diana Cohen's Free Mentorship Program

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

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And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

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Limited Supply

S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Changing the Haircare Narrative

Building a Prestige Brand: Crown Affair's Journey

Strategic Partnerships and Timeless Visual Branding

Building Direct Connections and Integrating Influencer Marketing

Distribution Strategies and the Impact of Real-Life Experiences

Patience is Key in Brand Growth

Understanding the Importance of Distribution in Business Growth

Intentional Teams Drive Celebrity Brands

Brand Differentiation in Crowded Markets

Remember Everything You Learn from Podcasts