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S9 E3: Tactical Fourplay: How to Hit 100K

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Aug 7, 2024
Mr. Sharma, a DTC tactics expert, joins strategist Nik in an insightful discussion on revenue growth. They reveal four game-changing strategies for landing pages that can elevate your business. Nik shares secrets to crafting effective advertorials and building fruitful influencer partnerships. Learn how to position your site to outperform competitors and harness the power of creator collaborations for lower costs. With practical tips and personal insights, this conversation is packed with actionable advice for aspiring entrepreneurs.
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ADVICE

Landing Page Strategy

  • Focus on landing pages when scaling, using a clear angle to hook attention and relate to product benefits.
  • Conduct research on Reddit and TikTok to identify customer pain points and tailor your messaging.
ADVICE

Landing Page Structure

  • Structure landing pages with push and pull sections, alternating between providing information and prompting purchases.
  • Aim for 8–10 sections or more, answering five key product questions repeatedly.
ADVICE

Landing Page Software

  • Use Unbounce for landing pages if you don't have Shopify.
  • For Shopify users with developers, build within Shopify 2.0; otherwise, use Replo.
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