Limited Supply

S9 E8: Top 40 Tactical Tips with Nik

Sep 11, 2024

Nik, a seasoned expert in site conversions and audience engagement, shares his Top 40 tactical tips to boost online sales. He debunks the myth of 'hacks' and emphasizes practical approaches like mobile-first design and the power of social proof. Learn how to create compelling discount offers and ensure ADA compliance for wider reach. Nik also discusses the effectiveness of comparison charts in influencing consumer decisions and highlights the importance of trust in design to enhance conversion rates. It's straightforward, actionable advice for anyone looking to improve their marketing strategies!

46:37

Episode guests

Nik

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritizing mobile-first design and clear, attention-grabbing discount information can significantly enhance online conversion rates for brands.

Shifting to incrementality testing from traditional attribution allows marketers to better allocate resources and optimize marketing strategies based on data-driven insights.

Deep dives

Maximizing Your Best Offers

To effectively drive conversions, it's crucial to showcase your best offers prominently on your website. This involves ensuring that discount information is clear and attention-grabbing, whether through bold text, contrasting colors, or eye-catching badges. For example, Apple emphasizes trade-in values prominently, creating a compelling incentive for consumers to upgrade. By following similar strategies, brands can immediately capture customer interest and highlight why their products are worth purchasing.

Intro

4min

40 Tactical Tips for Optimal Website Conversions

16min

The Power of Engaging Comparison Charts in Consumer Decisions

2min

Navigating Marketing Measurement and the Importance of Trust in Design

2min

Optimizing E-Commerce for Higher Conversion Rates

22min

Are hacks even real?

According to Nik, they aren’t—so that’s why he’s sharing his Top 40 TIPS for conversion, social proof, audience, and copy to see more site conversions. Should you do your mobile site first, or is desktop king? How do you leverage social proof for your brand? How can you make a discount pop without being too obnoxious?

Plus, Nik talks about how your site should be ADA compliant because accessibility is important to reaching more people. Partnering that with a simplified checkout experience and easy-to-understand copy are steps in the right direction. It’s not rocket science, even if it can feel overwhelming sometimes.

And don’t forget to check out more helpful tips from Nik here:

nik.co/tiktokads

nik.co/everydaydose

Haus is an automated, self-serve platform that allows you to configure regional experiments to measure incrementality, optimally allocate marketing dollars, and maximize growth. Test all your marketing channels, both online and offline, measure the impact across all your sales channels (DTC, Amazon, and retail), and calibrate your platform reporting for incrementality with Haus.

Add scientific rigor to your marketing and make the most impact with your spend. To learn more, go to haus.io/limitedsupply

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma