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2min chapter
S9 E8: Top 40 Tactical Tips with Nik
Limited Supply
Navigating Marketing Measurement and the Importance of Trust in Design
This chapter addresses the complexities of tracking marketing conversions and critiques click-based attribution models. It also introduces House, a self-service platform for brands to enhance measurement and optimize marketing spend, underscoring the role of site design in boosting trust and conversion rates.
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