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S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
Jul 10, 2024
Discussing the biggest mistakes DTC brands make, Necessity of repeatable sales processes, Legal mistakes that could be fatal, Allocating ad spend effectively, Getting the first customer, Encouraging customer reviews, Predictions for retail bankruptcies in 2024
38:35
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Quick takeaways
- Establishing repeatable sales processes is crucial for D2C brands' sustained growth.
- AI tools offer potential for personalized marketing, but their impact on success varies.
Deep dives
Increasing AOV and Driving Email Engagement
To improve sales on a Shopify site and shift customers from Amazon, offering incentives like a free item for email sign-ups can be effective. By creating exclusive deals on the Shopify site, such as package discounts or free gifts with purchases, brands can entice consumers to choose their site over Amazon, enhancing the perceived value and encouraging repeat purchases.
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