S8 E12: Listener Mailbag: Biggest Mistakes Brands Make, Bankruptcy Predictions, and How to Get More Reviews
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Creating a Brand Movement with Strategic Marketing Tactics and Predictions for Retail Trends
The chapter covers how a brand, Jolly, uses content creation and social media to elevate its product to a status symbol, encouraging customer reviews through incentives like coupon codes and gifts. It also discusses struggles and successes in prompting customers to post on social media, underlining the importance of brand aura in driving engagement. Additionally, the conversation forecasts potential retail bankruptcies in 2024 and explores shifts towards localized fulfillment centers in response to evolving online purchasing trends.
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